Prima - It’s so you!

Prima is the ultimate affordable lifestyle brand for today’s busy, savvy women. Bright, enthusiastic and fun, the Prima reader is looking for a unique mix of fashion and beauty inspiration, smart advice, great cookery, crafts and entertainment ideas - and she finds it in Prima. Everything is brought to her in Prima’s signature accessible, snappy, upbeat style. In three words, the Prima brand is fabulous, affordable and fun.